Amplifying Impact through Collaborative CSR Partnerships

Ray-ann Sedres, Head of Sanlam Foundation, emphasised the power of collaborative partnerships in corporate social responsibility (CSR) initiatives to achieve greater impact.

She noted that solo efforts often yield limited outcomes, whereas crowding in partners significantly enhances results. Sedres cited an example from Sanlam's transformation office, which supports youth in the tourism sector by providing videography and photography skills, enabling them to secure jobs or start small businesses.

Partnering with the Youth Employment Services (YES) and other stakeholders, including the Department of Education and Sanlam subsidiaries, amplified the initiative's impact beyond what Sanlam could achieve alone.

She stressed the importance of moving beyond brand exclusivity, leveraging collective expertise, and fostering partnerships to maximise societal change.